| ALEX TERZICH terzich@gmail.com |
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| UNDERGRADUATE Les Heures Claires Minneapolis Light Rail Transit Object-Abject GRADUATE One Fold Hot Pink Finnish Embassy Branded Office Space Subjected Pythagoragraph Meganamorphosis World Trade Center Earle Brown Elementary School Andrew Zago Drawing Workshop THESIS Introduction Pictures Maps Shadows Exhibition COMPETITION First Step Housing TEACHING Escaping Flatland Map City New Typographics Three-Dimensional Tiles PUBLICATIONS LNDMRK Patti Viva: Currency ELSE/WHERE: MAPPING |
Branded Office Space Branding Firm Headquarters Spring 2001 (Cynthia Jara) The precedent study of the Finnish Embassy set up the design for a new office building in the Minneapolis Warehouse District. The client was said to be a young and aggressive branding firm looking for a distinctive architectural image to present to the public. The site was only 25' wide and we were asked to provide 15,000 square feet of floor space. Early studies focused on iconic advertising -- such as the dynamic AT&T logo used in television commercials -- in order to get begin disassembling and reusing what is more or less the official cultural speech of the United States. next |
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